This precious time could be spent more effectively by
looking at what is missing inside their own organisation, bridging the information
gaps, innovating, and making improvements that cannot be replicated. The time
you spend chasing competitors can never be recovered.
Think about Southwest. Many airlines have copied the visible
side of what they do like their fleet and network model, but none have managed
to replicate the culture, the ‘secret
sauce’ that made them the most successful airline in the history of
aviation. As authors of the book Rework said, the tone
is in your fingers, not in the guitar.
Take it as an idea worth exploring or revisiting. For those
courageous, it can help with awakening hidden potential, enabling the natural flow
of work, and improving intricate relationships between data, people, and
processes so that on-time performance and satisfied customers
are kept as ultimate goals at every stage of the process.
