“Guitar gurus say, “Tone is
in your fingers.” You can buy the same guitar, effects pedals, and amplifier
that Eddie Van Halen uses. But when you play that rig, it’s still going to
sound like you.” (Jason Fried, Rework)
So many airlines have
replicated the tangible structure of Southwest's low-cost model (single aircraft
type, point-to-point network), but not many have made it beyond baby steps and
adolescence. What they couldn’t replicate is the Southwest tone.