Tuesday, 14 March 2017

The Importance Of Playing The Right Tone

“Guitar gurus say, “Tone is in your fingers.” You can buy the same guitar, effects pedals, and amplifier that Eddie Van Halen uses. But when you play that rig, it’s still going to sound like you.” (Jason Fried, Rework)

So many airlines have replicated the tangible structure of Southwest's low-cost model (single aircraft type, point-to-point network), but not many have made it beyond baby steps and adolescence. What they couldn’t replicate is the Southwest tone.