Tuesday, 14 March 2017

The Importance of Playing the Right Tone

“Guitar gurus say, “Tone is in your fingers.” You can buy the same guitar, effects pedals, and amplifier that Eddie Van Halen uses. But when you play that rig, it’s still going to sound like you.” ('Rework' by David Heinemeier Hanson and Jason Fried)

So many airlines have replicated the tangible structure of Southwest's low-cost model (single aircraft type, point-to-point network, short turn-around times), but not many have made it right. What they couldn’t replicate was the Southwest tone.