About a decade ago a major UK airline had started trialling a hi-tech blanket – known as the ‘happiness blanket’ – which uses neuro-sensors to measure the electrical fluctuations in the neurons of passengers’ brains, and changes colour depending on their state of mind.
The senior executive commented: This is the first time this technology has been used by any airline to help shape how service is delivered onboard an aircraft. He explained that the happiness blanket is a new way for the company to investigate how their customers’ relaxation and sleep is affected by everything onboard, from the amount of light in the cabin, when they eat, to what in-flight entertainment they watch and their position in the seat.
I still wonder if those ‘happiness blankets’ were ever used to measure the mood of passengers experiencing long delays. If so, how did it affect their loyalty?
Just thinking… could today’s AI do any better at measuring passenger happiness?
