Tuesday, 12 October 2021

How To Align Operational And System Performance To Offer Better Service At Lower Cost


I felt honoured to be invited to write an article for The Media Bulletin. I chose the much talked about subject of the disconnect between strategy and operations. Despite so many great ideas circling around for decades, there are little signs of putting them successfully into practice, especially in complex and dynamic organisations like airlines. The reason: generic ideas need to be accompanied with workable specifics of each organisation and problems they are facing in real life.  

In this article I described some specifics including hints about the framework for connected decision making in airline organisations aimed at providing better service at lower cost. 

I hope that the example of relational action map based on the real life problem seen from different perspectives will inspire you to start thinking differently about the misalignments between strategy and operations and that it will get you closer to solutions that best fit the needs of your organisation.