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| (She is only dreaming...) |
'As we've been busy commercializing, industrializing
and lawyering the world, countless bureaucrats have forgotten what it means to
be human, and have forgotten how much it means to us to hear someone say it,
and mean it. "I'm sorry you missed your flight, and I can only imagine how
screwed up the rest of your trip is going to be because of it.'
(Seth Godin)
Converted into business language, one heartfelt 'sorry' could be worth thousands of pounds later. One hundred sorrys can bring higher return on investment than things like
happiness blankets, and so on.
Why is saying 'sorry' so hard when it is so much needed?
