Friday, 16 July 2021

We Have To Plan For Disruptions

Air travel disruptions are here to stay and may take many different forms. The airlines most at risk will be those that continue expanding at congested hubs.

So, we have to plan for disruptions and it is not just about adding even more costly slacks!

Making disruptions less painful on the airline side, especially as an unrecognised cost centre with strategic origins, requires new skills.

As for the passengers, we can rely on the side-effects of kindness and care, unless their loyalty isn’t a priority.


In the end, it will all come down to balancing lower cost with better experience.

Yes, it may look tricky, but is worth doing because the rewards are long-lasting.

Just one more tip: It relies on integrative learning that draws from real-life events seen from different perspectives and translated into the language spoken in boardrooms.

What a great way to connect data with meaningful cross-functional insights!