There
are so many brilliant books and articles about the benefits of digitalisation
and new technologies explained persuasively by technology experts and
consultants. And yet, organisations supposed to gain from these benefits remain
mostly unresponsive. Why? Because, in most cases, what is on offer is seen
through the eyes of external providers of technology solutions.
What is missing
is to get into the shoes of those responsible for airline overall performance,
those who need to understand the real benefits that new technology can bring to
their organisation, and ultimately to figure out if the required investment can
justify their decision.
Things can significantly change if providers of new
technology can demonstrate the benefits of their product seen through the eyes
of C-level executives. In airline industry it can be done by introducing
the simple human/machine interface that connects the disconnected parts of
organisation when it matters and translates the consequences and true causes of strategic pain points manifested through operational disruptions to the C-suite.
