Wednesday, 28 November 2018

Inside My New Book

The second edition of “Beyond Airline Disruptions: Thinking and Managing Anew” looks beyond the surface of airline disruptions to inspire systems thinking and actions that transform culture and drive long-term success.

The book will be published on 12 December. You can pre-order it here and save 20% using this discount code.

Flight disruptions continue to thrive unnoticed, invisibly eroding airline profitability and causing growing passenger dissatisfaction. This is especially critical at airports where traffic expansion outstrips airport capacities. Hampered by legacy information systems, management practices and organisational detachments, decision makers across the industry have little or no understanding of the multiple causes of disruptions and their implications. Consequently, their actions are focused on resolving local problems without being synchronised at system level. As problematic as they are, disruptions create opportunities for learning about system interactions, a solid and appropriate foundation for resolving complex industry issues.

Beyond Airline Disruptions explains how airlines can become more competitive by utilising unexplored potential for gradual, consistent and measurable improvements, centred around cost and quality of operational performance. It describes practical methods and techniques essential for turning these ideas into daily practices.

This second, revised edition features updated content that introduces a fresh approach to airline management and decision making, more in line with future industry needs. It bridges the gaps between strategy and operations and inspires collaboration between airlines, airports, ATC, service providers and regulators to bring longer-lasting benefits not only for industry participants and passengers, but also for the economy, society and the environment.


Chapter 1: Obscured by the past
Chapter 2: The path to improvement
Chapter 3: Understanding disruptions
Chapter 4: Organising disruption information
Chapter 5 Reinventing decision making
Chapter 6: Thinking and managing anew
The way forward


The way forward  
The process of disruption management described in this book is meant to inspire a new way of thinking and managing airlines. This is not a prescription, but an invitation to join the process of discovery, to explore a new dynamic and adaptive way of managing airlines in the age of increased disruptiveness. The following are the highlights of what we have discussed so far:    

·        Instead of managing departments, we should manage problems that cause our passengers to leave us even when our price is lower than our competitors.  

·        Instead of relying on predictions based on the past we should keep reconfiguring and adapting, fine tuning our operations to best meet passenger needs.

·        Instead of traditional planning and forecasting based on aggregate historical figures which tell nothing about their interconnectedness and true origins, we should focus on resolving the complex emerging problems that are threatening the system performance while aware about their deeper causes.

·        When we think about new ideas, we will have a better sense if they are going to work well for us and what we have to do to adapt when circumstances change. We will know better what to offer and how to assist our passengers travelling to and from disruption-prone airports and airspace.  

·        We will be more aware what an airline is capable of doing and what cannot be done. And if we decide to do what we cannot deliver at our best, we will know that this is a calculated risk measured against other known benefits but will ensure that the negative impact of such decisions on customers, partners, and employees is minimal.

This game-changing approach to management creates a shift in culture. And as a result, trust and care about the core purpose strengthen, the service improves and cost is reduced.

The method for disruption management can be introduced without big investments, organisational changes, projects or other conventional activities. It is simple to implement and, from very beginning, it starts to inspire people across organisation to engage their ingenuity in understanding and improving their work while sharing the common goals. It is accessible to all those with mind open to new ideas, those who seek long-lasting success, those willing to build their business based on trust and cooperation, caring for employees and through them for customers.

Let’s challenge ourselves to evolve, innovate, and experiment to create a better future.