Thursday 26 June 2014

How a By-Product Of Digital Revolution Can Lead to Business Inefficiency

Some thoughts worth thinking about:

'One of the unfortunate by-products of digital revolution - our ability to process and communicate that which is numerical, sequential, rational, proportional and intuitive has leaped ahead of our real understanding of a human psychology and a human nature, a kind of imbalance that is created, which in many cases led to inefficiency in value creation that business can achieve.'

These are the words of Rory Sutherland's inspiring talk Rediscovering a Lost Science taken from Google Zeitgeist's collection of talks by people who are changing the world.