The infamous
failure of IATA member airlines to predict financial losses in 2009 revealed
the dark side of planning practices spread widely across the aviation industry.
The figures were adjusted three times within the period of nine months,
starting with US$ 2.5 billion in December 2008 and ending with US$ 11billion in
September 2009 - the gap too wide to account for any excuses including
increased uncertainty caused by the ongoing financial crisis.
While failures of near-term predictions illustrate the
magnitude of the gap between plans and reality, fallacies in strategic planning
fetch more deeply, right to the core of the business. The damages they cause
are long term, costly, and often impossible to mend. Like in the case of
airport capacity crises in Europe, where high concentration of traffic at a number
of major hubs has already reached or exceeded infrastructural limitations. According to EU and Eurocontrol, despite slower air
traffic growth Europe still faces airport capacity
crunch due to infrastructural limitations that can have damaging effects on the
continent’s aviation system and connectivity. Similar warnings have been
around for almost a decade, but ignored by major airlines. Growth in quantity
ahead of quality and obsession with short-term gains has pushed operational
disruptiveness and associated costs up, above the digestible level for many
airlines.
What is the reason for such obvious and highly damaging
oversights in planning?
It seems that our human tendencies play a great part,
as Rolf Dobelli explained in his book ‘The art of thinking clearly’. Here are some insights from the book:
The first reason: wishful thinking. We want to be
successful and achieve everything we take on. Second, we focus too much on the
project and overlook outside influences. Unexpected events too often scupper
our plans.’
‘Step-by-step preparation amplifies the planning fallacy. It
narrows your focus even more and thus distracts you even more from anticipating
the unexpected.’
‘The problem is that experts enjoy free rein with few negative
consequences. If they strike it lucky, they enjoy publicity. If they are
completely off the mark, they face no penalties – either in terms of financial
compensation or in loss of reputation. This win-win scenario virtually
incentivises them to churn out as many prophecies as they can muster.’
Related post: How plans can go wrong
Related post: How plans can go wrong